What entities are considered a 'Brand Owner' in the context of a Camp Margaritaville franchise agreement?

According to Camp Margaritaville's 2025 Franchise Disclosure Document, a 'Brand Owner' is defined within Exhibit A to the Franchise Agreement. This exhibit specifies the meanings of capitalized terms used throughout the agreement.

Specifically, a 'Brand Owner' is any entity that falls into one of three categories. First, it includes any entity that is either a franchisor or owner of a Competing Brand. Second, it includes any entity that manages or otherwise operates lodging properties exclusively for the franchisor or owner of a Competing Brand. Third, it includes any affiliate of an entity described in either of the first two categories.

In practical terms, this definition is important because it clarifies who Camp Margaritaville considers to be in a position of potential conflict of interest or competition. It helps to establish the boundaries of permissible activities and relationships for franchisees, ensuring that they do not align themselves with competing brands in a way that could harm the Camp Margaritaville system. Understanding this definition is crucial for franchisees to avoid any actions that could be construed as a breach of the franchise agreement.