What does 'DIRECT DE' refer to in the context of Camp Margaritaville's financial arrangements?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
y Programs associated with the Camp Margaritaville System;
- (k) canceling all assumed name or equivalent registrations using or incorporating the Camp Margaritaville Intellectual Property; and,
- (l) promptly notifying any ap
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
Based on the 2025 Camp Margaritaville Franchise Disclosure Document, the term 'De-Branding Actions' is referenced in Section 16.01. This section outlines the franchisee's responsibilities upon termination or expiration of the franchise agreement.
Specifically, 'De-Branding Actions' involve the steps a franchisee must take to remove all Camp Margaritaville branding from the Resort. These actions include:
- Removing all Camp Margaritaville Intellectual Property and references to the Resort from the premises.
- Removing and destroying branded materials.
- Deleting confidential information from computer systems.
- Closing accounts with suppliers.
- Ceasing participation in pre-sales and loyalty programs.
- Canceling assumed name registrations.
- Notifying relevant entities of the termination of rights to use associated contact information.
Camp Margaritaville franchisees must pay a $10,000 fee to the franchisor for oversight and approval of these de-branding actions. This fee is in addition to the franchisee's costs associated with carrying out the de-branding actions themselves.