What is the definition of 'Remodel' in the context of Camp Margaritaville franchise renewal?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
(f) If required by Franchisor, Franchisee remodels the Resort to Franchisor's then-current brand image and technological standards for Camp Margaritaville Resorts within 6 months after the expiration of the Initial Term, which may be set forth in a new property improvement plan and/or technology improvement plan. "Remodel" shall mean to refurbish and remodel the Resort, at Franchisee's expense, to conform to the then-current standards for the Camp Margaritaville System, design and decor, fixtures, furnishings, equipment, technology, trade dress, color scheme and presentation of Margaritaville Intellectual Property consistent with the design concepts then in effect for new RV resorts using the Camp Margaritaville System, including, without limitation, such structural changes, remodeling, redecoration and other modifications to existing improvements as Franchisor deems necessary in its commercially reasonable judgment.
Maintenance and repair are not, on their own, a Remodel, nor is Franchisee's acquisition of new or additional equipment or signage due to new or improved System Standards;
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, a "Remodel" in the context of franchise renewal means the franchisee must refurbish and remodel the Resort at their own expense. This is to ensure it conforms to the then-current standards for the Camp Margaritaville System. These standards include design and decor, fixtures, furnishings, equipment, technology, trade dress, color scheme, and presentation of Margaritaville Intellectual Property. The remodel must be consistent with the design concepts in effect for new RV resorts using the Camp Margaritaville System.
The remodel may include structural changes, redecoration, and other modifications to existing improvements that Camp Margaritaville deems necessary in its commercially reasonable judgment. However, routine maintenance and repair work do not constitute a remodel on their own. Similarly, the acquisition of new or additional equipment or signage due to new or improved System Standards is also excluded from the definition of "Remodel".
This requirement to remodel the Resort is a condition for renewing the franchise agreement. It ensures that all Camp Margaritaville locations maintain a consistent brand image and quality, which is common in franchising. The franchisee is responsible for covering all costs associated with the remodel, which can be a significant expense. Franchisees should carefully consider these potential costs when evaluating the financial feasibility of renewing their franchise agreement. It is also important to note that the specifics of the remodel may be detailed in a new property improvement plan and/or technology improvement plan provided by Camp Margaritaville.