What is the definition of 'Marketing Program' for Camp Margaritaville?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
The marketing fee (the "Marketing Fee") provides for our marketing services and support. Marketing services will be used to promote public awareness and usage of Camp Margaritaville Resorts facilities by implementing advertising, promotion, publicity, market research, and other marketing programs, training programs and related activities, and the production and distribution of Camp Margaritaville Resorts-related publications and directories ("Marketing Program"). We may periodically increase or decrease the amount of the Marketing Fee, but it shall not exceed 3% of Gross Revenue during the initial term of the Franchise Agreement. In no event shall we increase the Marketing Fee by more than 0.5% of Gross Revenue per year of the term of the Franchise Agreement. We will provide you with 60 days' advance written notice of any change to the Marketing Fee amount.
Source: Item 6 — OTHER FEES (FDD pages 20–34)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, the Marketing Program is defined in relation to the Marketing Fee. The Marketing Fee provides for Camp Margaritaville's marketing services and support. These marketing services aim to promote public awareness and usage of Camp Margaritaville Resorts facilities.
The Marketing Program includes implementing advertising, promotion, publicity, market research, and other marketing programs. It also covers training programs and related activities, as well as the production and distribution of Camp Margaritaville Resorts-related publications and directories.
Camp Margaritaville may periodically increase or decrease the amount of the Marketing Fee, but it cannot exceed 3% of Gross Revenue during the initial term of the Franchise Agreement. Furthermore, Camp Margaritaville will not increase the Marketing Fee by more than 0.5% of Gross Revenue per year of the Franchise Agreement term. Franchisees will receive 60 days' advance written notice of any changes to the Marketing Fee amount.