What is the definition of 'Configuration(s)' in the context of Camp Margaritaville's CRM services?

According to Camp Margaritaville's 2025 Franchise Disclosure Document, 'Configuration(s)' within the context of the CRM (Customer Relationship Management) services refers to two specific aspects. First, it includes the initial creation of templates, data, files, processing parameters, usernames, and passwords necessary to set up the CRM system. Second, it encompasses any initial changes or modifications to the CRM Services requested by a franchisee or their affiliate.

These changes are specifically those that the CRM Provider performs during the implementation phase. It is important to note that these configurations are limited to changes that do not fundamentally alter the core functionality or the underlying code of the CRM Service. This suggests that while franchisees can customize certain aspects of the CRM to fit their specific needs, the fundamental structure and operation of the system remain consistent across all Camp Margaritaville locations.

For a prospective Camp Margaritaville franchisee, this definition clarifies the scope of customization available during the initial setup of the CRM system. Understanding this scope is crucial for budgeting and planning the implementation process, as any modifications beyond these initial configurations may not be possible or could incur additional costs. It also sets expectations regarding the level of control a franchisee has over the CRM system's functionality, emphasizing that the core system is standardized and managed by the CRM Provider.