Can a Camp Margaritaville customer transfer their permission to access and use the CRM Services?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
(i) Subject to the Customer's continual timely payment of all Fees owed to Margaritaville and abidance by the terms of these CRM Terms of Use, as of the Effective Date Margaritaville grants to Customer limited, non- exclusive, non-transferable, non-assignable, royalty-free, permission to access, display and use the CRM Services via the Connection Platform solely for internal business purposes in strict accordance with the terms of these CRM Terms of Use. All rights to Disaggregated Data, Customer Data, and all rights not expressly set forth in these CRM Terms of Use are reserved by, and automatically inure to the sole ownership and benefit of, Margaritaville. Customer acknowledges neither Margaritaville, CRM Provider, nor Connection Platform will not deliver copies of any software or code to Customer as part of the CRM Services.
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, Camp Margaritaville grants the customer a limited permission to access and use the CRM Services. This permission is explicitly defined as non-transferable and non-assignable. This means a Camp Margaritaville franchisee cannot transfer or assign their rights to access, display, or use the CRM Services to another party. The permission is solely for the franchisee's internal business operations.
This restriction ensures Camp Margaritaville maintains control over who uses the CRM Services and how they are used. It prevents franchisees from potentially sublicensing or allowing unauthorized third parties to access the system. This protects the integrity and security of the data within the CRM system, as well as Camp Margaritaville's intellectual property.
For a prospective Camp Margaritaville franchisee, this non-transferable clause means they must directly manage and utilize the CRM Services themselves. They cannot outsource this function or transfer the access rights to another entity, even if they sell their franchise. This underscores the importance of understanding and being prepared to actively engage with the CRM system as part of operating a Camp Margaritaville franchise.