What does 'CRS' refer to within the Camp Margaritaville franchise agreement?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
Section 4.08 Central Reservation System. Franchisor has implemented a central reservation system ("CRS") through which guests can make reservations at Camp Margaritaville Resorts. Franchisee shall adopt such CRS pursuant to the CRS Terms of Use incorporated by reference into the Technology Agreement attached hereto as Exhibit E, which includes payment by Franchisee of a one-time set-up fee and ongoing fees based on type of channel and number of pads/cabins, along with a required PMS subscription. Such fees may be increased from time-to-time based on increases in the underlying charges paid by Franchisor for the CRS. Franchisor reserves the right to modify or change, at its sole discretion, the CRS at any time upon 60 days' notice to Franchisee. Franchisee bears sole responsibility for inventory management, including rates, availability, and restrictions.
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, CRS refers to the central reservation system. Camp Margaritaville has implemented this system, allowing guests to make reservations at the resorts. As a franchisee, you are required to adopt this CRS, and the terms of use are incorporated into the Technology Agreement as Exhibit E.
Adopting the CRS includes paying a one-time set-up fee and ongoing fees. These recurring fees are based on the type of channel used and the number of pads/cabins at the location. The fees may increase over time to reflect any increases in the charges Camp Margaritaville pays for the CRS. Camp Margaritaville retains the right to modify or change the CRS at any time, providing 60 days' notice to the franchisee.
As a Camp Margaritaville franchisee, you bear the sole responsibility for inventory management within the CRS, including managing rates, availability, and restrictions. Additionally, franchisees must participate in Camp Margaritaville's customer relationship management system (CRM System) in connection with the CRS. The CRM System allows the sharing of guest profile information among Camp Margaritaville locations.