What cooperation is a Camp Margaritaville customer required to provide relating to the use of the Technology?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee must provide Franchisor (or its designee) all information and other materials concerning the Resort that Franchisor periodically requests relating to the Resort Website and promptly notify Franchisor whenever any information concerning the Resort on the Resort Website is no longer accurate.
By providing Resort-related information and materials, Franchisee is representing that such information and materials are accurate and not misleading and do not infringe any third party's intellectual property or other rights.
Franchisor has the final decision about all information or materials appearing on the Resort System Website, including the Resort Website.
- Section 4.18 Loyalty Program.
Franchisor has established a loyalty program to allow members to redeem awards for stays at Camp Margaritaville Resorts or otherwise enjoy Margaritaville-branded products and services ("Loyalty Program").
Franchisee agrees to participate in any such Loyalty Program pursuant to the Loyalty Program Terms of Use incorporated by reference into the Technology Agreement, which includes payment by Franchisee of a one-time set-up fee, as well as ongoing fees loyalty fees, calculated generally on a "Per Overnight Accommodation" basis.
The Loyalty Program may be administered by a subcontractor of Franchisor or its Affiliates and Franchisee will, upon request from Franchisor, cooperate with such subcontractor to collect and share certain data regarding actual or prospective guests or customers in connection with the administration of the Loyalty Program.
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, franchisees must cooperate with subcontractors to collect and share data regarding actual or prospective guests or customers in connection with the administration of the Loyalty Program. Franchisees also must provide Camp Margaritaville (or its designee) all information and other materials concerning the Resort that Camp Margaritaville periodically requests relating to the Resort Website and promptly notify Camp Margaritaville whenever any information concerning the Resort on the Resort Website is no longer accurate. By providing Resort-related information and materials, Franchisee is representing that such information and materials are accurate and not misleading and do not infringe any third party's intellectual property or other rights.
Specifically, Camp Margaritaville has established a loyalty program to allow members to redeem awards for stays at Camp Margaritaville Resorts or otherwise enjoy Margaritaville-branded products and services. Franchisees agree to participate in any such Loyalty Program pursuant to the Loyalty Program Terms of Use incorporated by reference into the Technology Agreement, which includes payment by Franchisee of a one-time set-up fee, as well as ongoing fees loyalty fees, calculated generally on a "Per Overnight Accommodation" basis.
Camp Margaritaville also undertakes the ongoing development and maintenance of a Website for Camp Margaritaville Resorts (and, at Camp Margaritaville's option, other Margaritaville-affiliated hotels and resorts). Camp Margaritaville will provide each Camp Margaritaville Resort a separate webpage on the Resort System Website which shall be converted to a "Resort Website" in exchange for Franchisee's payment of a one-time Resort System Website setup fee, which is currently $8,750 if the Resort does not contain Dwellings and $38,750 if the Resort does contain Dwellings.