What constitutes 'Configuration(s)' regarding the CRM Services for a Camp Margaritaville franchise?

According to the 2025 Camp Margaritaville FDD, 'Configuration(s)' in the context of CRM Services refers to two primary aspects. First, it includes the initial creation of templates, data, files, processing parameters, usernames, and passwords necessary to set up the CRM system. Second, 'Configuration(s)' also encompasses any initial changes to the CRM Services requested by a franchisee or their affiliate during the implementation phase.

It's important to note that these changes must not affect the core functionality or core code of the CRM Service. This limitation ensures that customizations remain within predefined boundaries and do not compromise the system's overall integrity. The CRM Provider performs these configurations during the initial setup phase.

For a prospective Camp Margaritaville franchisee, understanding the scope of 'Configuration(s)' is crucial because it defines the extent to which they can tailor the CRM system to their specific needs during the initial setup. While franchisees can request changes, they should be aware that modifications affecting the core functionality of the CRM are not permitted. This ensures standardization and maintainability of the CRM system across all Camp Margaritaville locations.