What is the 'Connection Platform' and what is its purpose for Camp Margaritaville franchisees?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
- 5. Connection Platform. Customer acknowledges and agrees that (i) Customer's Property(ies) must connect to the CRM Services as designated by Margaritaville through Margaritaville's third party middleware connection platform (hereinafter "Connection Platform"); (ii) support provided for the CRM Services will be provided by the Connection Platform; and (iii) use of the CRM Services and the Connection Platform shall be subject to the terms of Margaritaville's individual agreements with CRM Provider and Connection platform and to the CRM Provider's and Connection Platform's terms and conditions as set forth at https://www.salesforce.com/company/msa.jsp andhttps://www.hapicloud.io/termsofuse (as such terms and conditions may be updated from time to time).
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to Camp Margaritaville's 2025 Franchise Disclosure Document, the Connection Platform is a third-party middleware connection platform designated by Margaritaville for franchisees' properties to connect to CRM Services. This platform provides support for the CRM Services.
The document states that franchisees acknowledge and agree that their properties must connect to the CRM Services through this Connection Platform. Support for the CRM Services will be provided through the Connection Platform.
The FDD also specifies that the use of the CRM Services and the Connection Platform will be subject to the terms of Margaritaville's agreements with both the CRM Provider and the Connection Platform, as well as the terms and conditions set forth by the CRM Provider and Connection Platform, which can be found on their respective websites. These terms and conditions may be updated periodically.