What is the Connection Platform that Camp Margaritaville franchisees must use to connect to the CRM Services?

[Item 23: RECEIPTS]

• 5. Connection Platform. Customer acknowledges and agrees that (i) Customer's Property(ies) must connect to the CRM Services as designated by Margaritaville through Margaritaville's third party middleware connection platform (hereinafter "Connection Platform"); (ii) support provided for the CRM Services will be provided by the Connection Platform; and (iii) use of the CRM Services and the Connection Platform shall be subject to the terms of Margaritaville's individual agreements with CRM Provider and Connection platform and to the CRM Provider's and Connection Platform's terms and conditions as set forth at https://www.salesforce.com/company/msa.jsp andhttps://www.hapicloud.io/termsofuse (as such terms and conditions may be updated from time to time).
• 6. Support Services. The CRM includes 24/7/365 technical support by contacting the Connection Platform via a help ticket or emailing the Connection Platform directly. Additionally, you can contact the Margaritaville home office team in Orlando for strategy consultations, operational questions or any other areas, such as: (i) data integrity and entry guidelines; (ii) data governance and sharing rules; (iii) best practices and tips on the best use of the CRM tools; (iv) reports and data trends; (v) strategies and tactics to improve results; (vi) revenue opportunities; and (vii) packaging and optimization. Customer agrees to promptly communicate to Margaritaville and Connection Platform of all Errors by emailing a report of the problem to Margaritaville contact and Connection Platform tohttps://hapicloud.my.site.com/portal and complying with Margaritaville and/or any requests from Connection Platform in its performance of support services.
• 7. Pricing and Participating Properties. Only Margaritaville-licensed/franchised hotels and resorts will have access to the CRM Services. Pricing shall be as detailed in Schedule 1, attached hereto and incorporated herein by this reference. Customer understands that Margaritaville may increase pricing for all costs set forth herein on a systemwide basis by up to three percent (3%) on an annual basis. Margaritaville shall provide Customer an updated schedule of fees annually.

8. Confidential Information.

[Item 23: RECEIPTS]

4. Access to Services.

• (i) Subject to the Customer's continual timely payment of all Fees owed to Margaritaville and abidance by the terms of these CRM Terms of Use, as of the Effective Date Margaritaville grants to Customer limited, non- exclusive, non-transferable, non-assignable, royalty-free, permission to access, display and use the CRM Services via the Connection Platform solely for internal business purposes in strict accordance with the terms of these CRM Terms of Use. All rights to Disaggregated Data, Customer Data, and all rights not expressly set forth in these CRM Terms of Use are reserved by, and automatically inure to the sole ownership and benefit of, Margaritaville. Customer acknowledges neither Margaritaville, CRM Provider, nor Connection Platform will not deliver copies of any software or code to Customer as part of the CRM Services.
• (ii) Customer acknowledges the CRM Services and Connection Platform and their structure, organization, software code, binary code, compiled code, source code, scripting, code and associated Documentation constitute valuable trade secrets and intellectual property of CRM Provider. Accordingly, Customer agrees not to (i) copy, download, use offline, modify, adapt, alter, translate, or create derivative works, customizations or enhancements from the CRM Services or Connection Platform; (ii) merge, or in

any way alter the CRM Services or Connection Platform with or without other software; (iii) sublicense, lease, rent, or loan the CRM Services or Connection Platform to any third party; (iv) reverse engineer, decompile, disassemble or otherwise attempt to derive or reveal the software code, binary code, compiled code, source code or the scripting code for the CRM Services or Connection Platform; or (v) otherwise use the CRM Services or Connection Platform except as expressly allowed in these CRM Terms of Use.

[Item 23: RECEIPTS]

• "Connection Platform" shall mean Margaritaville's third party middleware connection platform that connects Property's PMS to the CRM Services.

• "Customer Data" shall mean data retrieved from, or inputted by, the Customer or end users of the CRM Services, data added by Customer or an end user to a CRM Services application as a result of Customer or end user access to the CRM Service(s) via the Connection Platform, data acquired for Customer by Margaritaville or CRM Provider and loaded into a CRM Services application, or any other data or information of Customer or end user accessed, obtained or provided to Margaritaville or CRM Provider by Customer or an end user pursuant to these CRM Terms of Use.

In no event shall Disaggregated Data be considered as, or comprised of, Customer Data.

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Customer acknowledges and understands that Margaritaville's grant of license to CRM Provider and Connection Platform hereunder to the Disaggregated Data shall survive the expiration or termination of these CRM Terms of Use.

• (v) Customer agrees not to use the CRM Services and/or Connection Platform, Deliverables or Documentation in any manner that violates any local, state, federal or any law of other nations including but not limited to, any laws related to the posting or production of information that may violate third party rights, defame a third party, be obscene or pornographic, harass or assault others, violate hacking, privacy or computer crime regulations or laws.

Customer will defend, indemnify and hold Margaritaville and CRM Provider and/or Connection Platform, their officers, contractors, directors, shareholders, agents and employees harmless, including the payment of reasonable attorney's fees, from and against any such actions or violation of such laws or regulations by Customer or any of its agents, officers, directors, shareholders, contractors or employees.

[Item 23: RECEIPTS]

• (i) Should any portion of the CRM Services or Connection Platform become, or in Margaritaville's reasonable opinion be likely to become, the subject of a claim of Infringement, Margaritaville may, at its option and expense, and in addition to the indemnity provided below in subsection (b), provide the following as the Customer's sole remedy: (i) procure for Customer the right to use the CRM Services and/or Connection Platform free of any liability for Infringement; (ii) replace or modify the applicable portion of the CRM Services and/or Connection Platform with a non-infringing substitute otherwise complying substantially with all the requirements of these CRM Terms of Use; or (iii) terminate these CRM Terms of Use and immediately refund to Customer all Monthly Subscription Fees paid in advance for the balance of the then current Term.

[Item 23: RECEIPTS]

• (iv) Margaritaville is and will remain the sole and exclusive owner of all right, title, and interest in and to all Customer Data.

Customer acknowledges and understands that Margaritaville has granted CRM Provider and Connection Platform a non-exclusive, fully paid, world-wide and irrevocable license to use the Customer Data as required to ensure provision of the CRM Services, and to copy, anonymize, aggregate, process, disaggregate, and display Disaggregated Data for the sole purposes of deriving or compiling or incorporating such Disaggregated Data with or into other similar data and information available, derived or obtained from other clients, customers, licensees or users of the CRM Services for internal statistical or performance analysis by CRM Provider and/or Connection Platform.

[Item 23: RECEIPTS]

Section 4.10 Technology. Franchisor will from time to time during the Term of this Agreement negotiate on behalf of current and future Camp Margaritaville Resorts, agreements with specific providers of various technology systems, software and platforms necessary to run the Resort, including, but not limited to, a CMS, PMS, point of sale system ("POS System"), CRS, CRM, employee performance platform, high speed internet access service, financial reporting systems, music and video distribution systems, website marketing technology, electronic door lock systems, payment gateway, gift card solution, day pass reservation system, group sales referral program, and professional services for Franchisor's technology consultants, as set forth in Franchisor's Technology Standards, as Franchisor may periodically modify them. Franchisor may, at its option and in its sole discretion, require Franchisee to procure the required technology from specific providers or from a list of approved providers. In such event, Franchisor and Franchisee shall amend the Technology Agreement to incorporate such new required technology. Franchisee must obtain Franchisor's prior approval for installation of any technology platform or system not included in the System Standards.

Source: Item 23 — RECEIPTS (FDD pages 72–406)