Who conducts the system-wide secret shopper reports for Camp Margaritaville?

According to Camp Margaritaville's 2025 Franchise Disclosure Document, the Franchisor will conduct comprehensive system-wide secret shopper reports. These reports must achieve a minimum score as described in the Manual.

This means that Camp Margaritaville assesses the quality of its franchise locations through the use of secret shoppers, and the franchisor, not the franchisee, is responsible for conducting these evaluations across the entire system. The specific criteria and minimum passing score for these reports are detailed in the Camp Margaritaville System Manual, a document provided to franchisees.

Prospective franchisees should understand that these secret shopper reports are a key component of quality assurance. Failure to meet the minimum score can lead to further action from the franchisor, potentially including mandatory participation in a Guest Satisfaction Improvement Program, which has associated costs. Franchisees should familiarize themselves with the System Manual to understand the specific metrics used in the secret shopper reports and how to consistently meet or exceed the required standards.