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What is the 'Brand Lifestyle Fee' as it relates to the Camp Margaritaville Dwellings Rider, and where is it defined?

Camp_Margaritaville Franchise · 2025 FDD

Answer from 2025 FDD Document

("Rider") liability company THIS DWELLINGS RIDER TO THE CAMP MARGARITAVILLE FRANCHISE AGREEMENT is made and entered into by and between Margaritaville RV Resorts, LLC, a Delaware limited ("Franchisor") and , a
("Franchisee") as a rider to the Franchise Agreement dated
between Franchisor and Franchisee (the "Agreement") as of
("Effective Date").
Camp Margaritaville Resort at the Site; WHEREAS, pursuant to the Agreement, Franchisor has authorized Franchisee to operate the Resort as a
WHEREAS, Franchisee has applied to develop vacation dwellings utilizing the Camp Margaritaville
Intellectual Property for sale and rental at or adjacent to the Site; and
WHEREAS, Franchisor is willing to accept such application and grant a license to Franchisee to use the
Camp Margaritaville Intellectual Property to develop vacation dwellings for sale and rental at or adjacent
to the Site and solely in connection with the Resort.
acknowledged, the parties agree as follows: NOW, THEREFORE, for good and valuable consideration, the receipt and adequacy of which are
1. Terms. Capitalized terms in this Rider have the meaning set forth in the Agreement, unless added
or amended pursuant to Section 2 below.
2. Definitions
2.1 "Brand Lifestyle Fee" shall have the meaning set forth in Section 4.1.3 of this Rider;
2.2 the Dwellings Standards. "Camp Margaritaville Standards" shall mean, collectively, the System Standards and
2.3 Rider; "Club Membership Documents" shall have the meaning set forth in Section 4.1.3 of this

Source: Item 23 — RECEIPTS (FDD pages 72–406)

What This Means (2025 FDD)

According to Camp Margaritaville's 2025 Franchise Disclosure Document, the definition of the 'Brand Lifestyle Fee' is found within the Dwellings Rider to the franchise agreement. Specifically, Section 2.1 of the Dwellings Rider states that the 'Brand Lifestyle Fee' shall have the meaning set forth in Section 4.1.3 of the Rider. This indicates that the full explanation and details regarding the Brand Lifestyle Fee are located in that specific section of the rider.

For a prospective Camp Margaritaville franchisee, this means that if they are considering developing vacation dwellings utilizing Camp Margaritaville's intellectual property, they need to carefully review Section 4.1.3 of the Dwellings Rider. This section will outline the amount of the fee, how it is calculated, when it is due, and what it covers. Understanding this fee is crucial for assessing the financial feasibility of developing and operating dwellings as part of the Camp Margaritaville franchise.

The FDD excerpt provided does not include the actual details of Section 4.1.3, so a prospective franchisee should obtain and carefully examine the full Dwellings Rider document to fully understand the Brand Lifestyle Fee. They should also inquire with Camp Margaritaville about any factors that could influence the amount or structure of this fee, and how it compares to similar fees in the vacation dwelling or hospitality industry.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.
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