What does the 'Amenities Rider' govern in relation to a Camp Margaritaville franchise?
Camp_Margaritaville Franchise · 2025 FDDAnswer from 2025 FDD Document
FBR RIDER TO THE CAMP MARGARITAVILLE
FRANCHISE AGREEMENT
THIS FBR RIDER TO THE CAMP MARGARITAVILLE FRANCHISE AGREEMENT ("Rider") is made and entered into by and between Margaritaville RV Resorts, LLC, a Delaware limited liability company ("Franchisor") and, a ("Franchisee") as a rider to the Franchise Agreement dated between Franchisor and Franchisee (the "Agreement") as of ("Effective Date"). WHEREAS, pursuant to the Agreement, Franchisor has authorized Franchisee to operate the Resort as a Camp Margaritaville Resort at the Site; WHEREAS, Franchisee has applied to operate certain Margaritaville-branded Restaurants (as defined herein) and/or Retail Stores in connection with the operation of the Resort; WHEREAS, Franchisor is willing to accept such application and grant a license to Franchisee to use the Camp Margaritaville Intellectual Property to open and operate the following Restaurants and/or Retail Stores at the Site and solely in connection with the Resort: Restaurants: Retail Stores: NOW, THEREFORE, for good and valuable consideration, the receipt and adequacy of which are acknowledged, we and you agree as follows:
1. TERMS. Capitalized terms in this Rider have the meaning set forth in the Agreement, unless added or amended pursuant to Section 2 below.
2. DEFINITIONS.
- 2.1 "FBR Intellectual Property" shall mean any and all trademarks, trade dress and other intellectual property licensed by Franchisor and used in connection with the Restaurants and Retail Stores as authorized herein; all FBR Intellectual Property shall be deemed part of the Camp Margaritaville Intellectual Property for all purposes of the Agreement;
- 2.2 "FBR System" shall mean the concept and systems associated with each of the Restaurants and Retail Stores, as Franchisor periodically modifies any of the foregoing, including the
FBR Intellectual Property, the Restaurant Manual, the Confidential Information; the Décor, quality assurance measures; the Training Program and Task Force; the Restaurant Standards and Retail Standards; the FBR System shall be deemed part of the Camp Margaritaville System for all purposes of the Agreement;
Source: Item 23 — RECEIPTS (FDD pages 72–406)
What This Means (2025 FDD)
According to the 2025 Camp Margaritaville Franchise Disclosure Document, the Amenities Rider to the franchise agreement outlines the terms and conditions under which a franchisee can operate specific amenities at their Camp Margaritaville Resort. This rider is applicable when a franchisee seeks to add features such as a water park, family entertainment center, or marina, utilizing Camp Margaritaville's intellectual property. The rider serves as a supplement to the main franchise agreement, granting the franchisee a license to use Camp Margaritaville's branding and systems for these additional amenities.
The Amenities Rider defines key terms such as 'Amenities,' 'Amenities Intellectual Property,' 'Amenities Standards,' and 'Amenities System.' These definitions clarify what constitutes an amenity within the context of the resort, the intellectual property associated with those amenities, the standards to which they must adhere, and the overall system for operating them. The rider ensures that these amenities are managed and operated to provide high-quality services consistent with Camp Margaritaville's brand standards.
Furthermore, the Amenities Rider includes a grant of a non-exclusive license, allowing the franchisee to develop, construct, and operate the specified amenities under the Camp Margaritaville umbrella. This license is subject to the terms of the franchise agreement, including any limitations outlined in Article V. By incorporating this rider, Camp Margaritaville ensures that any additional amenities offered at a franchised location align with the brand's overall standards and contribute to a consistent customer experience.