What alcoholic beverages are preferred at a Camp Margaritaville Resort?

According to Camp Margaritaville's 2025 Franchise Disclosure Document, franchisees must feature Landshark Lager® and other Margaritaville®-branded alcohol beverages as preferred products, in addition to other third-party brands. This requirement ensures brand consistency across all Camp Margaritaville locations and promotes the Margaritaville brand.

For a prospective franchisee, this means that a portion of their alcohol beverage offerings must consist of these specified brands. While franchisees can offer other brands, Landshark Lager® and Margaritaville®-branded alcohol beverages must be given preferential treatment. This could involve prominent placement on menus, dedicated tap lines, or other promotional activities.

It is important for potential franchisees to understand that Camp Margaritaville may receive royalties in connection with the use of trademarks and other intellectual property owned by Margaritaville Enterprises in connection with certain products sold or otherwise used at the Resort, through license agreements with third parties. This arrangement allows Camp Margaritaville to maintain brand standards and potentially benefit financially from the sale of branded products at franchise locations.