After the Camp Margaritaville agreement expires or terminates, is the licensee allowed to use the Margaritaville Intellectual Property or Artwork without the licensor's consent?

According to the 2025 Camp Margaritaville Franchise Disclosure Document, a licensee's ability to use Margaritaville Intellectual Property or Artwork is strictly limited to the term of the agreement. Upon expiration or termination of the agreement, the licensee's rights to use this intellectual property automatically revert back to the licensor.

Specifically, the FDD states that after the agreement ends, the licensee is prohibited from using or licensing any third parties to use any of the Margaritaville Intellectual Property or Margaritaville Artwork without the licensor's explicit consent. This includes all trademarks, copyrights, and other proprietary designations associated with the Margaritaville brand.

Camp Margaritaville emphasizes that failure to cease using the Margaritaville Intellectual Property after the agreement's expiration or termination will result in immediate and irreparable damage to the licensor and any subsequent licensees. In such cases, the licensor is entitled to seek injunctive relief and any other remedies deemed just and proper by a court of jurisdiction, acknowledging that monetary compensation alone would be insufficient to address the harm caused by unauthorized use.

This provision is standard in franchising to protect the brand's integrity and value. Prospective Camp Margaritaville franchisees should understand that their rights to use the brand's intellectual property cease when the franchise agreement ends, and continued use could lead to legal action.