What does the C12 Group turnkey direct mail campaign assist with?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Before Franchisee commences operation, Franchisor will work with Franchisee to co-plan an initial C12 introductory event, where an experienced C12 leader will travel to Franchisee's Territory at no cost to Franchisee to provide a C12 overview presentation and introductory C12 materials to Franchisee's local prospects and help Franchisee answer questions.
Franchisee will incur the cost of locally hosting the event (typically a breakfast or luncheon) which will be scheduled to coincide with the availability of one of Franchisor's leaders.
Franchisor will provide Franchisee with a turnkey C12 direct mail campaign and/or email campaign to assist in generating prospects for this initial meeting.
Moneys available from Franchisee's Prepaid Marketing Fund will directly fund this direct mail or email campaign.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, the turnkey direct mail campaign is designed to help franchisees generate prospects for their initial introductory meeting. C12 Group works with the franchisee to co-plan this initial event, where an experienced C12 leader presents a C12 overview and introductory materials to local prospects at no cost to the franchisee. The franchisee, however, is responsible for the cost of hosting the event, such as a breakfast or luncheon.
The direct mail campaign, along with or an email campaign, is a tool provided by C12 Group to support franchisees in attracting potential members to this introductory meeting. The funds for this campaign come directly from the franchisee's Prepaid Marketing Fund.
This initial meeting is a crucial step for new C12 Group franchisees as it introduces the C12 concept to potential members in their territory. The turnkey direct mail campaign simplifies the process of inviting prospects, allowing the franchisee to focus on hosting a successful event and building relationships with potential members. By providing this support, C12 Group aims to help franchisees quickly establish their presence and begin building their C12 practice.