What was the total advertising expense for C12 Group for the year ended December 31, 2022?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
ic 606). Currently, there are no significant effects to the consolidated financial statements and related disclosures due to implementation of these provisions. See Note 6
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, the company's advertising expenses are expensed as they are incurred. For the year ended December 31, 2022, C12 Group's advertising expenses totaled $71,757. In the previous year, for the year ended December 31, 2021, the advertising expense totaled $132,308.
This information is relevant for prospective franchisees as it provides insight into C12 Group's spending on advertising. It is important to note that advertising costs are expensed as they are incurred, which is a common accounting practice. This means that the advertising expense reported reflects the actual costs incurred during that specific period.
The decrease in advertising expenses from 2021 to 2022 could be due to various factors, such as changes in marketing strategies, budget adjustments, or a shift in focus to other areas of the business. A prospective franchisee may want to inquire about the reasons for this decrease and C12 Group's future advertising plans to better understand the company's marketing approach and potential support for franchisees.