What tools are commonly used by organizations that compete with C12 Group franchisees?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Competition to a franchisee's business generally includes organizations designed to create business peer advisory groups, the most common purpose of which is to improve the participants' skills as business leaders. Tools used by such organizations may include mentoring, distribution of educational materials, and topical speakers. Our franchisees will face competition from national and regional competitors including franchised and non-franchised businesses.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–9)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, competition to a C12 Group franchisee's business includes organizations designed to create business peer advisory groups. The primary goal of these groups is to improve the skills of participants as business leaders.
The FDD states that the tools used by these competing organizations may include mentoring, distribution of educational materials, and topical speakers. These tools are designed to enhance the skills and knowledge of business leaders, similar to the services offered by C12 Group through its executive development program.
Prospective C12 Group franchisees should be aware of these competitive factors and understand that they will need to differentiate their services and offerings to attract and retain members. This could involve focusing on the Christian aspect of the business, providing superior one-on-one consultation, or developing unique, ministry-oriented materials. Understanding the competitive landscape and the tools used by competitors is crucial for developing a successful C12 Group franchise.