What is the timeframe after executing the agreement that C12 Group uses to determine 'Failure to Launch'?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor may terminate this Agreement or revise the territorial size and exclusivity under this Agreement in its sole discretion if, by the conclusion of the first ninety (90) days after executing this Agreement, Franchisee has not started building a CEO Forum as is demonstrated by Franchisee's diligence in performing the following duties: (i) making eight (8) Contacts per week on average; (ii) attending the mandatory Semi-Annual Chair Training sessions that occur during that period as well as the Sales Training Series; (iii) launching a direct marketing campaign; (iv) having a specific plan
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, C12 Group can terminate the agreement or revise the territorial size and exclusivity if the franchisee has not started building a CEO Forum within the first 90 days after executing the agreement.
To avoid being considered a 'Failure to Launch', the franchisee must demonstrate diligence in several key areas. This includes making an average of eight contacts per week, attending mandatory Semi-Annual Chair Training sessions and the Sales Training Series, launching a direct marketing campaign, and having a specific plan for the first C12 introductory event and/or initial CEO Forum in the Territory.
Additionally, the franchisee must report to C12 Group and show progress toward the specific Business Plan Goals and Action Plan Goals established during Training Week. These criteria provide a structured framework for new franchisees to follow, but also create clear performance expectations within the initial months of operation. Failure to meet these benchmarks could result in termination or a revision of the franchisee's territory.