Is there a cost to franchisees for the standardized website and email elements hosted by C12 Group?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
nsistent with C12's overall web presence (FA Section III). These standardized elements are hosted by C12 at no cost to you. Additional customizations can be negotiated at cost to the franchisee, and all digital activities must be in compliance with C12 Brand Standards and approved prior to being live online as set forth in the Operations Manual.
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- Providing you with valuable tools and resources for your own use and for your members' use where applicable.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, C12 Group provides standardized website and email elements hosted by them at no cost to the franchisee. These elements help franchisees establish a unique web presence consistent with C12 Group's overall online brand. A localized C12 Group website (e.g., www.C12Atlanta.com) and a C12 Group email address (e.g., Paul.Tarsus@C12forums.com) are included in these standardized elements.
However, if a franchisee desires additional customizations to these standardized website and email elements, they can negotiate these customizations, but they will be at the franchisee's cost. All digital activities must comply with C12 Group's brand standards and require approval before going live online, as detailed in the Operations Manual.
This arrangement benefits franchisees by providing a basic online presence without incurring additional costs. However, franchisees need to factor in potential expenses if they choose to customize their website or email beyond the standard offering. Ensuring compliance with C12 Group's brand standards is crucial for all online activities to maintain brand consistency and avoid potential issues.