Is there a cost to the franchisee for the standardized website and email elements provided by C12 Group?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
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- Email. Franchisor will provide Franchisee with a localized C12 website URL that is descriptive of the Franchisee's Franchised Business and Territory (e.g. www.C12 Altlanta.com) and a C12 email address (e.g., Paul. Tarsus@C12forums.com) to help Franchisee establish a unique web face consistent with C12's overall online presence. These standardized elements are owned and hosted by Franchisor at no cost to Franchisee. Additional customizations can be negotiated at cost to Franchisee, and all related digital activities must be in compliance with C12 Brand Standards and approved prior to being live online as set forth in the Operations Manual.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, C12 Group provides franchisees with a localized C12 website URL and a C12 email address as standardized elements to help establish a unique web presence consistent with C12's overall online presence. These standardized elements are owned and hosted by C12 Group.
For a C12 Group franchisee, this means that the initial website and email setup, which are crucial for establishing an online identity, are provided at no cost. This reduces the initial investment needed to start the franchise and ensures brand consistency across all franchise locations.
However, the FDD specifies that additional customizations to the website can be negotiated at the franchisee's cost. Any digital activities must comply with C12 Group's brand standards and require prior approval. Therefore, while the basic online presence is covered, franchisees should budget for potential customization costs and ensure all digital marketing efforts align with the franchisor's guidelines.