Is there an advertising council that advises the C12 Group?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
o advertising or marketing cooperatives among franchisees. There is no advertising council that advises C12 with respect to its advertising. C12 utilizes primarily its in-house staff in developing advertisements but may from time to time retain advertising or marketing firms and/or graphic design artists to contribute to any particular campaign. There is no requirement that you expend any particular amount on advertising and/or marketing beyond the initial $10,000 in Prepaid Marketing paid along with the franchise fee. We also provide you with sample formats and artwork to assist with your local efforts,. If you do conduct advertising, we require you to follow the C12 Brand Standards Guide (FA Section III). There
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, there is no advertising council that advises C12 Group with respect to its advertising. C12 Group primarily uses its in-house staff to develop advertisements but may, from time to time, retain advertising or marketing firms and/or graphic design artists to contribute to any particular campaign.
There is no requirement that a franchisee expend any particular amount on advertising and/or marketing beyond the initial $10,000 in Prepaid Marketing paid along with the franchise fee. C12 Group also provides sample formats and artwork to assist with local advertising efforts. If a franchisee conducts advertising, they are required to follow the C12 Brand Standards Guide.
Furthermore, there are no advertising or marketing cooperatives among franchisees. However, C12 Group does maintain a C12 Marketing Co-op, where C12 Group will pay a share of the cost of C12 Group marketing expenses, including expenses related to the Prepaid Marketing Fund and all other eligible C12 Group marketing expenses, at a rate equal to the franchisee's applicable monthly royalty fee percentage. This co-op is between the franchisee and C12 Group, not between franchisees.