What does C12 Group's supply inventory primarily consist of?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
ists of the training curriculum, business plan documents, reading and reference materials, and other C12 branded items.
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- New Chair Supply Kit. Before Franchisee commences operation, Franchisor will supply Franchisee with initial start-up materials to aid in prospect development and meeting facilitation, including guest binders, access to the C12 App and website-based resources, and marketing/promotional
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, the company provides franchisees with a New Chair Supply Kit before they begin operations. This kit is designed to assist in prospect development and meeting facilitation. The kit includes guest binders, access to the C12 App and website-based resources, and marketing/promotional materials.
Additionally, C12 Group provides an annual credit of $500 for franchisees to purchase C12 promotional materials from the franchisor's online store. This ongoing support helps franchisees maintain a consistent brand image and provides them with the necessary tools to attract and engage potential members.
Furthermore, C12 Group co-plans an initial introductory event with the franchisee, where an experienced C12 leader presents an overview and introductory materials to local prospects. C12 Group also provides a turnkey direct mail or email campaign to help generate prospects for this initial meeting, funded by the franchisee's Prepaid Marketing Fund. This comprehensive approach ensures that new franchisees have the resources and support needed to launch their C12 practice effectively.