What standards must all digital activities comply with for C12 Group franchisees?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Additional customizations can be negotiated at cost to the franchisee, and all digital activities must be in compliance with C12 Brand Standards and approved prior to being live online as set forth in the Operations Manual.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, all digital activities undertaken by franchisees must comply with C12 Brand Standards. These activities also require approval before they are launched online. The C12 Brand Standards Guide is referenced in FA Section III of the FDD.
This requirement ensures that all online representations of C12 Group maintain a consistent and approved brand image. This is a common practice in franchising, where brand uniformity is crucial for customer recognition and trust. By adhering to these standards, franchisees contribute to the overall brand equity of C12 Group.
Prospective franchisees should carefully review the C12 Brand Standards Guide to understand the specific requirements for digital activities. Understanding these standards is essential for planning and executing any online marketing or promotional efforts. Franchisees should also factor in the time required for approval of digital activities to ensure timely execution of their marketing plans.