What standards must digital activities comply with for C12 Group?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Email. Franchisor will provide Franchisee with a localized C12 website URL that is descriptive of the Franchisee's Franchised Business and Territory (e.g. www.C12 Altlanta.com) and a C12 email address (e.g., Paul. Tarsus@C12forums.com) to help Franchisee establish a unique web face consistent with C12's overall online presence. These standardized elements are owned and hosted by Franchisor at no cost to Franchisee. Additional customizations can be negotiated at cost to Franchisee, and all related digital activities must be in compliance with C12 Brand Standards and approved prior to being live online as set forth in the Operations Manual.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, franchisees must ensure that all digital activities comply with C12 Group's Brand Standards. These standards are detailed in the Operations Manual. Compliance and prior approval are required before any digital content goes live online. C12 Group provides franchisees with a localized website URL and a C12 email address to maintain a consistent online presence.
The localized C12 website URL is descriptive of the franchisee's franchised business and territory. For example, a franchisee in Atlanta might have a URL like www.C12Atlanta.com. Similarly, the C12 email address follows a standard format, such as Paul.Tarsus@C12forums.com. C12 Group owns and hosts these standardized digital elements at no cost to the franchisee.
Franchisees can negotiate additional customizations to their digital presence, but these customizations are at the franchisee's expense. Regardless of any customizations, all digital activities must adhere to C12 Group's Brand Standards and receive approval before being implemented. This ensures that all online activities align with the overall brand image and standards of C12 Group.