What is the C12 Group's standardized offering designed to benefit?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
The Company is a resource for Christian business owners, chief executive officers and presidents who are called to lead with excellence, integrity, and balance according to Biblical standards. The Company sells franchises to Area Chairs, who then build a C12 practice by recruiting group members from among local business leaders. At December 31, 2022, the Company had 157 Area Chairs, including Associate Chairs, serving over 174 metro areas located throughout the United States and approximately 3,600 group members across its various offerings: C12 Groups, Key Players and Mentors.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group FDD, the company is a resource intended to benefit Christian business owners, chief executive officers, and presidents. C12 Group aims to help these individuals lead with excellence, integrity, and balance, adhering to Biblical standards. The company achieves this by selling franchises to Area Chairs, who then recruit local business leaders to form C12 practice groups.
C12 Group's standardized offering includes various components such as C12 Groups, Key Players, and Mentors. These offerings provide a platform for members to engage in peer group processes, emphasizing confidentiality, Christian conflict resolution, and mutual ministry efforts. Members are expected to both listen and speak, contributing to an 'iron sharpening iron' environment.
Prospective franchisees should understand that C12 Group's model is specifically tailored to Christian business leaders. Franchisees are expected to adhere to the company's business model, standard processes, and brand standards. This includes using C12 agendas, facilitation standards, materials, and logos, and following the C12 Brand Standards Guide without deviation unless approved in writing by the franchisor. Franchisees also have specific operational obligations, such as establishing fixed meeting dates and locations and engaging with members according to the franchisor's model, serving as facilitators rather than teachers or preachers.