For C12 Group, is a 'Sports Team Sponsorship' eligible for reimbursement?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
| Eligible for Reimbursement | Ineligible for Reimbursement | |
|---|---|---|
| Print or Digital PR Campaign Targeted Direct Mail Campaign Email Nurturing Campaign Targeted Social Media Advertising Google Ad Campaign Radio or TV Advertising Spots Event Sponsorship with Speaking Opportunity | Sports Team or Mission Trip Sponsorship Event Hosting or Printing Costs Member, Vendor, or Prospect Gifts Marketing Collateral/Material Purchase Lead or Contact List without Campaign Software Subscriptions/Membership Fees Graphic Designer/Videographer Fee Consultant |
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 17–18)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, a 'Sports Team Sponsorship' is not eligible for reimbursement. The FDD outlines which marketing expenses a new franchisee can expect to have reimbursed and which expenses are ineligible. This information is crucial for prospective franchisees as it directly impacts their initial investment and marketing strategies.
Specifically, the document lists 'Sports Team or Mission Trip Sponsorship' under the 'Ineligible for Reimbursement' category. This means that if a franchisee chooses to invest in such sponsorships, they will bear the full cost without any financial assistance from C12 Group. This policy helps C12 Group maintain control over brand representation and marketing effectiveness, ensuring that marketing funds are used in ways that align with the company's overall strategy.
Understanding these distinctions between eligible and ineligible marketing expenses is essential for franchisees to plan their budgets effectively and avoid unexpected costs. While some marketing activities like 'Event Sponsorship with Speaking Opportunity' may be reimbursable, others, such as 'Sports Team or Mission Trip Sponsorship', are not. Therefore, franchisees should carefully consider their marketing options and prioritize those that offer the potential for reimbursement to maximize their initial investment.