Who has sole discretion over maintaining the C12 Group brand advertising program?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
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- Maintaining, at our sole discretion and budget, a program of C12 brand advertising and publicity in national and regional/local online and print publications as well as websites to help drive leads through our website and home office to Area Chairs across the network (FA Section III). There is no advertising or marketing fund applicable to you with respect to this national advertising. There are no advertising or marketing cooperatives among franchisees. There is no advertising council that advises C12 with respect to its advertising. C12 utilizes primarily its in-house staff in developing advertisements but may from time to time retain advertising or marketing firms and/or graphic design artists to contribute to any particular campaign. There is no requirement that you expend any particular amount on advertising and/or marketing beyond the initial $10,000 in Prepaid Marketing paid along with the franchise fee. We also provide you with sample formats and artwork to assist with your local efforts,. If you do conduct advertising, we require you to follow the C12 Brand Standards Guide (FA Section III). There
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, C12 Group maintains sole discretion over its brand advertising program. C12 Group also controls the budget for this program. This advertising and publicity is conducted in national and regional/local online and print publications, as well as websites, with the goal of driving leads to Area Chairs through the C12 Group website and home office.
There is no advertising or marketing fund that franchisees contribute to for this national advertising program, and there are no advertising or marketing cooperatives among franchisees. Additionally, there is no advertising council that advises C12 Group on its advertising strategies. C12 Group primarily uses its in-house staff to develop advertisements but may occasionally hire advertising or marketing firms and/or graphic design artists to assist with specific campaigns.
While franchisees are required to spend an initial $10,000 on prepaid marketing, there is no ongoing requirement to spend a particular amount on advertising beyond this initial investment. C12 Group also provides franchisees with sample formats and artwork to support their local advertising efforts, but franchisees must adhere to the C12 Brand Standards Guide when conducting their own advertising. This means that while franchisees have some autonomy in local marketing, C12 Group maintains control over the overall brand image and messaging.