What services are C12 Group franchisees expected to provide to Christian business owners?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
The business to be conducted by the franchisees is comprised of an executive development program to serve the needs of Christian business owners, CEOs, presidents, and their key staff, in which franchisees facilitate monthly Business Forum meetings, provide monthly one-on-one consultation, host seminars, and provide customized business and ministry-oriented materials and information to enhance the life and performance of their local members. C12 defines a Christian as a person who believes that Jesus Christ is Lord, the whole Bible is wholly true, and that God has an eternal plan for each believer's life and business, without regard to any particular religious affiliation or denomination in which such believing person participates. The market for the sale of franchises is comprised of such Christian persons. C12 Group franchisees ("Principal Chairs") will operate Business Forums themselves, and they may optionally hire individuals ("Associate Chairs") to operate additional Business Forums within their Territory.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–9)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, C12 Group franchisees offer an executive development program tailored to Christian business owners, CEOs, presidents, and their key staff. The core services include facilitating monthly Business Forum meetings, providing monthly one-on-one consultations, hosting seminars, and delivering customized business and ministry-oriented materials and information. These services are designed to enhance both the professional performance and personal lives of the members within their local area. C12 Group defines a Christian as someone who believes that Jesus Christ is Lord and that the whole Bible is wholly true.
Principal Chairs, who are the franchisees themselves, are responsible for operating the Business Forums. They also have the option to hire Associate Chairs to help manage additional Business Forums within their designated territory. This allows for scalability and the potential to serve a larger number of members. The FDD specifies that C12 Group does not operate any franchises itself, focusing solely on its role as the franchisor and supporting its franchisees.
Prospective franchisees should understand that their primary role is to deliver these executive development services directly to Christian business leaders. This requires strong facilitation, consultation, and presentation skills, as well as a deep understanding of both business principles and Christian values. The success of a C12 Group franchise depends on the franchisee's ability to effectively engage with and provide value to their members through these various service offerings.