C12's business model has been substantially the same since it was founded as a sole proprietorship in Florida by Mr. Jacobs in 1992. This business is an executive development program to serve the needs of Christian business owners, CEOs, presidents, and their key staff. This business was operated as a sole proprietorship from October 1992 through March 19, 2001, as a Florida limited liability company from March 20, 2001 through January 20, 2005, as a North Carolina limited liability company from January 21, 2005 through August 31, 2016, and as a Texas limited liability company from September 1, 2016 to present. The foregoing are the only predecessors of C12.

The Business We Offer

C12 offers for sale and sells franchises. C12 does not operate any franchises itself in any line of business and operates no business other than its obligations as franchisor owed to its franchisees.

The business to be conducted by the franchisees is comprised of an executive development program to serve the needs of Christian business owners, CEOs, presidents, and their key staff, in which franchisees facilitate monthly Business Forum meetings, provide monthly one-on-one consultation, host seminars, and provide customized business and ministry-oriented materials and information to enhance the life and performance of their local members. C12 defines a Christian as a person who believes that Jesus Christ is Lord, the whole Bible is wholly true, and that God has an eternal plan for each believer's life and business, without regard to any particular religious affiliation or denomination in which such believing person participates. The market for the sale of franchises is comprised of such Christian persons. C12 Group franchisees ("Principal Chairs") will operate Business Forums themselves, and they may optionally hire individuals ("Associate Chairs") to operate additional Business Forums within their Territory.

Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–9)