What section of the Franchise Agreement covers pricing for C12 Group memberships?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
We will provide you with suggested pricing for initial membership packages and memberships, but you will set your own pricing for these items. We do not set minimum or maximum prices at which you must sell products and services. (FA Section IV.7.d.)
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, Section IV.7.d. of the Franchise Agreement addresses the pricing of initial membership packages and memberships. While C12 Group provides suggested pricing, franchisees have the autonomy to set their own prices for these items.
This means that as a C12 Group franchisee, you have the flexibility to determine the pricing strategy that best suits your local market and business goals. C12 Group does not impose minimum or maximum price restrictions, allowing you to adjust pricing based on factors such as local economic conditions, competitive landscape, and the perceived value of the C12 Group membership in your territory.
This pricing autonomy can be a significant advantage, enabling you to tailor your offerings to attract a wider range of potential members and maximize your revenue potential. However, it also places the responsibility on you to conduct thorough market research and develop a pricing strategy that is both competitive and profitable. Prospective franchisees should carefully consider this aspect and discuss pricing strategies with existing franchisees during their due diligence.