What section of the Franchise Agreement covers the localized C12 Group website?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Providing a localized C12 website (e.g., www.C12Atlanta.com) and C12 email address (e.g., Paul.Tarsus@C12forums.com) to help you establish a unique web face consistent with C12's overall web presence (FA Section III).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, the localized C12 Group website is covered in Section III of the Franchise Agreement. Specifically, Item 11 outlines that C12 Group provides franchisees with a localized website (e.g., www.C12Atlanta.com) and a C12 email address (e.g., Paul.Tarsus@C12forums.com). This is intended to help franchisees establish a unique web presence that aligns with C12 Group's overall brand.
This localized website is a tool provided by C12 Group to help franchisees market their local C12 Group business. The franchisor also includes franchisee information on the main C12 websites (C12forums.com & JoinC12.com), including the franchisee's territory, local information, and event dates, provided the franchisee supplies the necessary information.
It is important to note that while C12 Group provides a standardized localized website, franchisees can negotiate additional customizations at their own cost. However, all digital activities must comply with C12 Group's brand standards and receive approval before going live, as detailed in the Operations Manual. This ensures brand consistency across all C12 Group franchises while allowing for some degree of localization.