What is the role of Principal Chairs within The C12 Group franchise system?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Organization and Operations: The C12 Group, LLC was organized in 2005, and was converted to a Texas limited liability company in 2016 and relocated to San Antonio, Texas from North Carolina.
The Company is a resource for Christian business owners, chief executive officers and presidents who are called to lead with excellence, integrity, and balance according to Biblical standards. The Company sells franchises to Principal Chairs, who then build a C12 practice by recruiting Associate Chairs who work with them to recruit group members from among local business leaders. At year end, the company had 193 chairs including Principal and Associate Chairs. It has over 4,000 group members across its various offerings: CEO Groups and Key Player Groups.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group FDD, Principal Chairs are franchisees who build a C12 Group practice. They do this by recruiting Associate Chairs, who then work with them to recruit group members from among local business leaders. At the end of the year, C12 Group had 193 chairs, including both Principal and Associate Chairs. These chairs support over 4,000 group members across C12 Group's various offerings, such as CEO Groups and Key Player Groups.
Principal Chairs play a crucial role in expanding the C12 Group network by identifying and attracting Christian business owners, CEOs, and presidents who are called to lead with excellence, integrity, and balance according to Biblical standards. They are responsible for building and managing teams of Associate Chairs to effectively reach and engage potential group members within their local business communities.
In essence, Principal Chairs are the foundation of the C12 Group franchise model, serving as the primary drivers of growth and member acquisition. Their ability to recruit and manage Associate Chairs, along with their dedication to the company's mission and values, directly impacts the success and expansion of the C12 Group network.