What is the C12 Group's role in planning the initial C12 introductory event?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Introductory Meeting.
Before Franchisee commences operation, Franchisor will work with Franchisee to co-plan an initial C12 introductory event, where an experienced C12 leader will travel to Franchisee's Territory at no cost to Franchisee to provide a C12 overview presentation and introductory C12 materials to Franchisee's local prospects and help Franchisee answer questions.
Franchisee will incur the cost of locally hosting the event (typically a breakfast or luncheon) which will be scheduled to coincide with the availability of one of Franchisor's leaders.
Franchisor will provide Franchisee with a turnkey C12 direct mail campaign and/or email campaign to assist in generating prospects for this initial meeting.
Moneys available from Franchisee's Prepaid Marketing Fund will directly fund this direct mail or email campaign.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 FDD, C12 Group plays a significant role in assisting franchisees with their initial C12 introductory event. C12 Group collaborates with the franchisee to co-plan the event. To support the franchisee, C12 Group sends an experienced leader to the franchisee's territory at no cost to the franchisee. This leader presents a C12 overview and introductory materials to local prospects, and also helps the franchisee answer any questions potential members may have.
In addition to providing a speaker, C12 Group provides a turnkey direct mail and/or email campaign to help the franchisee generate prospects for the introductory meeting. The cost of this direct mail or email campaign is covered by the franchisee's Prepaid Marketing Fund.
While C12 Group provides substantial support, the franchisee is responsible for the cost of locally hosting the event, which typically involves providing a breakfast or luncheon. The event's scheduling is dependent on the availability of C12 Group's leaders, requiring coordination between the franchisee and C12 Group to find a suitable date.