What is the role of an 'Associate Chair' within the C12 Group franchise system?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
If the franchisee is an individual, the terms "franchisee" and "Principal Chair" as used in this FDD both refer to such franchisee. If the franchisee is an entity, the term "Principal Chair" means the person owning the largest percentage of voting equity in such franchisee entity, or the agent designated by the entity to be the responsible party(ies) operationally to the Franchisor. An "Associate Chair" is a person who is not a franchisee but who has been selected by both C12 and the franchisee to perform many of the same functions such as building and facilitating Business Forums within the Principal Chair's franchise area. An "Area Chair" is either a "Principal Chair" or an "Associate Chair."
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–9)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, an 'Associate Chair' is not a franchisee but is selected by both C12 Group and the franchisee to perform similar functions as the Principal Chair. These functions include building and facilitating Business Forums within the Principal Chair's franchise area. The FDD also clarifies that an 'Area Chair' can be either a Principal Chair or an Associate Chair.
In essence, Associate Chairs support the Principal Chair by expanding the capacity of the franchise to conduct Business Forums. This allows the C12 Group franchise to serve more members within the designated territory. The Principal Chair retains overall responsibility for the franchise but can delegate some operational duties to the Associate Chair.
For a prospective franchisee, understanding the role of an Associate Chair is crucial for scaling the business. While the franchisee ('Principal Chair') initially operates Business Forums, they have the option to hire Associate Chairs to manage additional forums. This model allows for growth and increased service delivery within the franchise territory. However, it's important to note that the selection of an Associate Chair requires approval from C12 Group, ensuring that the individual meets the standards and qualifications set by the franchisor.