Who is responsible for developing the business plan for a C12 Group franchise?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
fee of $2,500.
ITEM 12: TERRITORY
You will have a specific exclusive Territory, which is defined mutually by C12 and you and should be incorporated in your business plan development in conjunction with C12. This Territory will be defined based on geography, in terms of cities, zip codes, counties, states, or the radius around your home address. There is no minimum granted Territory size. No other franchisee shall have the right to establish, acquire, or operate a franchise within your exclusive Territory. You must reside within your Territory unless we approve otherwise. You will have the exclusive right to offer C12 services, programs, and materials in your Territory via the hosting of CEO Forum meetings and Key Players Forum meetings in that geography, with the following exceptions and restrictions:
C12 Business Forum membership is open to all qualified business owners, CEOs, and general managers (and their staffs) who agree to comply with C12's behavioral protocols, maintain confidentiality, resolve conflict through biblical methods, and participate in the C12 'iron sharpening iron' peer group process which necessitates both listening and speaking in mutual 'business-as-ministry' efforts. All members must pledge to a non-solicitation protocol.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 36)
What This Means (2025 FDD)
According to the 2025 C12 Group FDD, the franchisee and C12 Group mutually develop the business plan. The FDD indicates that the franchisee's exclusive territory "should be incorporated in your business plan development in conjunction with C12." This collaborative approach suggests that while the franchisee will have input and responsibility for shaping the plan, C12 Group also plays a significant role in its creation.
This collaborative approach is further reinforced by the fact that during the five-week New Chair Training program, there is a discussion of "Territory development and your specific business plan and action plan; and approval of your business plan." This implies that the business plan is not only discussed but also requires C12 Group's approval, highlighting the franchisor's oversight and input. The franchisee is expected to execute the business plan crafted during the New Chair Training.
Furthermore, C12 Group requires that once a franchisee has achieved two full Business Forums, any request to expand their territory must be based on a proposed business plan that C12 Group must review and approve. This demonstrates C12 Group's ongoing involvement in the strategic planning and growth initiatives of its franchisees. This collaborative and approval-based system ensures that the business plan aligns with both the franchisee's goals and C12 Group's standards and strategic objectives.