What is the C12 Group's responsibility regarding the online C12 resource/website for Chairs and Members?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
After Franchisee commences operation, Franchisor will maintain an online C12 resource/website for Chairs and Members with downloadable resources, standard elements of franchise operation, and a mandatory CRM.
Member records will be stored on this resource, and Franchisee shall make payments to Franchisor through this resource unless Franchisor requires otherwise.
Unless approved by Franchisor, Franchisee may not use any other website URL or name, except the one Franchisor agrees to and assigns to Franchisee upon granting Franchisee the Territory (see "Territory Name" on the Summary Page).
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, after a franchisee commences operation, C12 Group will maintain an online resource/website for Chairs and Members. This website will include downloadable resources, standard elements of franchise operation, and a mandatory CRM (Customer Relationship Management) system.
Member records will be stored on this online resource, and franchisees are required to make payments to C12 Group through this resource unless C12 Group requires otherwise. This implies that the website serves as a central hub for managing member information and financial transactions between the franchisee and the franchisor.
The FDD also states that unless approved by C12 Group, franchisees may not use any other website URL or name, except the one C12 Group agrees to and assigns to the franchisee upon granting the territory. This indicates that C12 Group maintains control over the online presence and branding of its franchisees, ensuring consistency across the system. This is a common practice in franchising to maintain brand uniformity and standards.
In summary, C12 Group's responsibilities include maintaining the online platform, providing essential resources and tools, managing member data, and processing payments. For a prospective franchisee, this means reliance on C12 Group for technology infrastructure and adherence to their prescribed systems for online operations.