What is the C12 Group's responsibility regarding the cost of the experienced C12 leader's travel to the franchisee's territory for the introductory event?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Before Franchisee commences operation, Franchisor will work with Franchisee to co-plan an initial C12 introductory event, where an experienced C12 leader will travel to Franchisee's Territory at no cost to Franchisee to provide a C12 overview presentation and introductory C12 materials to Franchisee's local prospects and help Franchisee answer questions.
Franchisee will incur the cost of locally hosting the event (typically a breakfast or luncheon) which will be scheduled to coincide with the availability of one of Franchisor's leaders.
Franchisor will provide Franchisee with a turnkey C12 direct mail campaign and/or email campaign to assist in generating prospects for this initial meeting.
Moneys available from Franchisee's Prepaid Marketing Fund will directly fund this direct mail or email campaign.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, prior to a franchisee commencing operations, C12 Group will collaborate with the franchisee to plan an initial introductory event. For this event, an experienced C12 Group leader will travel to the franchisee's territory. C12 Group assumes the cost of this leader's travel, ensuring there is no travel cost to the franchisee. The purpose of this event is for the experienced leader to provide a C12 Group overview presentation and introductory materials to the franchisee's local prospects, as well as to address any questions.
However, the franchisee is responsible for the costs associated with hosting the event locally. This typically includes expenses for a breakfast or luncheon. The scheduling of this event is dependent on the availability of C12 Group's leaders.
In addition to providing a speaker, C12 Group will provide a turnkey direct mail or email campaign to assist the franchisee in generating prospects for the introductory meeting. Funds from the franchisee's Prepaid Marketing Fund will be used to cover the costs of this direct mail or email campaign.