What resources will the C12 Group maintain on its online resource/website for Chairs and Members?

According to the 2025 C12 Group Franchise Disclosure Document, after a franchisee commences operation, C12 Group will maintain an online resource/website for Chairs and Members. This website will include downloadable resources, standard elements of franchise operation, and a mandatory CRM (Customer Relationship Management) system. Member records will be stored on this resource, and franchisees are required to make payments to C12 Group through this resource, unless C12 Group requires otherwise.

This online resource is a critical component of the C12 Group franchise system, providing franchisees with essential tools and information to manage their business and member relationships. The CRM system is particularly important, as it helps franchisees track member interactions, manage leads, and streamline their sales and marketing efforts. The requirement to make payments through the website ensures that C12 Group can efficiently collect franchise fees and maintain accurate financial records.

For a prospective franchisee, this means they will have access to a centralized online platform that provides them with the resources they need to operate their franchise effectively. However, it also means they will be required to use C12 Group's CRM system and make payments through the website, which may limit their flexibility in choosing their own software and payment methods. Franchisees should ensure they are comfortable with these requirements before investing in a C12 Group franchise. Also, franchisees are restricted from using any other website URL or name unless approved by C12 Group.