Is C12 Group required to spend any amount of money advertising in a franchisee's territory?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
omplete our initial training program.
Advertising Assistance
You are not obligated to conduct advertising beyond your $10,000 Prepaid Marketing. As set forth in Section 9 above, we elect to conduct advertising using print, direct mail, and Internet advertising on a local, regional, and national basis, and you are not required to contribute to this advertising. At your election, you may advertise locally for a specific event or campaign. Additionally, you have an opportunity to request C12 Marketing Co-op support as described in 14 above. We are not required to spend any amount of money advertising in your territory.
In our fiscal year ended December 31, 2024, we spent $346,680 on marketing fees. Of this amount, 53% was spent on media placement, 42% was spent on media production, 4% was spent on administrative expenses, and 1% was spent on other marketing expenses. You may obtain an
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Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, C12 Group is not required to spend any amount of money advertising in a franchisee's territory. However, C12 Group does conduct advertising using print, direct mail, and Internet advertising on a local, regional, and national basis.
Additionally, C12 Group franchisees have the option to advertise locally for a specific event or campaign. Franchisees also have the opportunity to request C12 Marketing Co-op support.
In the fiscal year ended December 31, 2024, C12 Group spent $346,680 on marketing fees. Of this amount, 53% was spent on media placement, 42% was spent on media production, 4% was spent on administrative expenses, and 1% was spent on other marketing expenses. A C12 Group franchisee may obtain an accounting of the marketing fees by submitting a written request to C12 Group.