What is the recommended pricing for C12 Group CEO Peer Advisory Group membership dues in 2024, excluding one-on-one sessions?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
to Franchisor, regardless of what Franchisee actually charges members, are currently $550 for a CEO Forum member and $330 for a Key Player Forum member. The recommended 2024 pricing for CEO Peer Advisory Group membership dues is $1,400 and for Key Players Group membership dues is $700 (excludes one-on-one sessions). A discount may be offered for members whose annual revenue is below $10
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, the recommended pricing for CEO Peer Advisory Group membership dues in 2024 is $1,400, excluding one-on-one sessions. For Key Players Group membership dues, the recommended price is $700, also excluding one-on-one sessions.
A C12 Group franchisee has the flexibility to adjust pricing based on local market conditions. However, C12 Group strongly recommends that franchisees make regular price adjustments to stay competitive and align with the franchisor's recommended dues schedule. Franchisees can also offer discounts to members whose annual revenue is below $10 million.
C12 Group advises franchisees to establish pricing within a 10-25% range of the recommended prices, depending on the specific market conditions in their area. This allows franchisees to tailor their pricing strategy to the local economic environment while remaining aligned with the overall C12 Group pricing strategy.