What is the recommended dues schedule that C12 Group franchisees should keep pace with?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
| | $26,001 | 25% | | - | | | $40,000 | | | $40,001 | 22.5% | | - | | | $60,000 | | | $60,001 | 20% | | - | | | $80,000 | | | $80,001 | 17.5% | | + | |
Note: While Franchisee is at liberty to set pricing according to local market conditions, it is strongly recommended that Franchisee makes regular price adjustments to remain competitive within the industry and to keep pace with Franchisor's recommended dues schedule.
- b. Member Registration Fees. Franchisee shall pay Franchisor its then-current Member Registration Fee for each new member registered with Franchisee's Franchised Business to cover certain start-up costs and materials.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, while franchisees have the liberty to set their own pricing based on local market conditions, it is strongly recommended that they make regular price adjustments to remain competitive and align with C12 Group's suggested dues schedule.
The FDD states that the recommended 2024 pricing for CEO Peer Advisory Group membership dues is $1,400, while Key Players Group membership dues are suggested at $700, excluding one-on-one sessions. C12 Group also indicates that a discount may be offered to members whose annual revenue is below $10 million.
C12 Group advises franchisees to establish pricing within a 10-25% variance of these recommendations, depending on the franchisee's local market conditions. This provides some flexibility while encouraging franchisees to maintain pricing that is generally in line with the brand's overall market positioning.