What is the range of the C12 Group's subsidy for the C12 Direct Mail Campaign cost?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
C12 will subsidize and co-op a portion of your campaign's cost (i.e., currently 17.5-30% based on your prevailing monthly royalty fee as a % of billings), as further described in 14 below (FA Section III), and the balance of the cost will be paid from the Prepaid Marketing Fund that has been designated from your Initial Franchise Fee.
If you order any additional C12 Direct Mail Campaigns after your Introductory Event, C12 will continue to subsidize and co-op a portion of your campaign's cost (i.e., based on your prevailing monthly royalty fee as a % of billings), as further described in 14 below (FA Section III).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, C12 Group will subsidize a portion of the C12 Direct Mail Campaign cost. The subsidy ranges from 17.5% to 30% of the campaign's cost. The specific percentage is based on the franchisee's prevailing monthly royalty fee as a percentage of billings.
The C12 Direct Mail Campaign is designed to generate prospects for initial meetings. C12 Group arranges for mailing lists, a contracted mail house, marketing materials, and options for letter format and style. Franchisees can select from these options when ordering a C12 Direct Mail Campaign in conjunction with their first Introductory Event.
The balance of the C12 Direct Mail Campaign cost, after C12 Group's subsidy, will be paid from the Prepaid Marketing Fund, which is funded from the franchisee's Initial Franchise Fee. If a franchisee orders additional C12 Direct Mail Campaigns after their Introductory Event, C12 Group will continue to subsidize a portion of the campaign's cost, again based on the franchisee's prevailing monthly royalty fee as a percentage of billings.