What is the purpose of the C12 Group's turnkey email campaign for the initial meeting?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Before Franchisee commences operation, Franchisor will work with Franchisee to co-plan an initial C12 introductory event, where an experienced C12 leader will travel to Franchisee's Territory at no cost to Franchisee to provide a C12 overview presentation and introductory C12 materials to Franchisee's local prospects and help Franchisee answer questions.
Franchisee will incur the cost of locally hosting the event (typically a breakfast or luncheon) which will be scheduled to coincide with the availability of one of Franchisor's leaders.
Franchisor will provide Franchisee with a turnkey C12 direct mail campaign and/or email campaign to assist in generating prospects for this initial meeting.
Moneys available from Franchisee's Prepaid Marketing Fund will directly fund this direct mail or email campaign.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group FDD, the turnkey email campaign is designed to help the franchisee generate prospects for their initial C12 introductory event. The C12 Group works with the franchisee to co-plan this event, where an experienced C12 leader will present a C12 overview and introductory materials to local prospects. The event aims to help the franchisee answer any questions potential members may have.
The franchisee is responsible for the cost of hosting the event, which is typically a breakfast or luncheon. The event is scheduled based on the availability of one of the C12 Group's leaders. To support the franchisee's efforts in attracting attendees, the C12 Group provides a turnkey direct mail and/or email campaign.
Funding for this direct mail or email campaign comes directly from the franchisee's Prepaid Marketing Fund. This fund is specifically designated to support marketing and promotional activities within the franchisee's territory, with the goal of forming new C12 Forums. This initial marketing support is crucial for new franchisees as they begin to establish their presence and build their membership base.