What is the purpose of the C12 Group's turnkey email campaign?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
d digital activities must be in compliance with C12 Brand Standards and approved prior to being live online as set forth in the Operations Manual.
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- Additional Support. During the Term of the Agreement, Franchisor may, but is not required to, provide the following support to Franchisee:
- a.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, C12 Group may provide periodic digital campaigns via email to help franchisees routinely maintain contact with local prospects. These campaigns serve as a promotional device to highlight C12's offerings and community events.
This support is not guaranteed, as the FDD states that C12 Group "may, but is not required to, provide the following support to Franchisee." This means that franchisees should not rely on these campaigns as a core component of their marketing strategy but can view them as a potential supplementary tool.
Franchisees should inquire about the frequency, content, and target audience of these email campaigns to understand their potential impact on their local marketing efforts. Understanding the extent of this support will allow franchisees to plan their own marketing activities accordingly and avoid over-reliance on the franchisor's optional assistance.