What is the purpose of the C12 Group introductory event?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Introductory Meeting.
Before Franchisee commences operation, Franchisor will work with Franchisee to co-plan an initial C12 introductory event, where an experienced C12 leader will travel to Franchisee's Territory at no cost to Franchisee to provide a C12 overview presentation and introductory C12 materials to Franchisee's local prospects and help Franchisee answer questions.
Franchisee will incur the cost of locally hosting the event (typically a breakfast or luncheon) which will be scheduled to coincide with the availability of one of Franchisor's leaders.
Franchisor will provide Franchisee with a turnkey C12 direct mail campaign and/or email campaign to assist in generating prospects for this initial meeting.
Moneys available from Franchisee's Prepaid Marketing Fund will directly fund this direct mail or email campaign.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, the introductory meeting is a collaborative effort between the franchisor and franchisee. The C12 Group franchisor will work with the franchisee to co-plan an initial C12 introductory event. The purpose of this event is to provide a C12 overview presentation and introductory C12 materials to the franchisee's local prospects and help the franchisee answer questions. An experienced C12 leader will travel to the franchisee's territory at no cost to the franchisee to assist with this event.
The franchisee is responsible for the cost of locally hosting the event, which is typically a breakfast or luncheon. The event's scheduling will depend on the availability of one of C12 Group's leaders. To help the franchisee generate prospects for this initial meeting, C12 Group will provide a turnkey C12 direct mail campaign and/or email campaign.
The funds for this direct mail or email campaign will come directly from the franchisee's prepaid marketing fund. This introductory event is designed to help the new franchisee launch their C12 Group business by introducing the C12 concept to potential members in their territory.