What is the purpose of the C12 Group Franchisor visiting Franchisee's scheduled C12 meetings?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Before Franchisee commences operation, Franchisor will work with Franchisee to co-plan an initial C12 introductory event, where an experienced C12 leader will travel to Franchisee's Territory at no cost to Franchisee to provide a C12 overview presentation and introductory C12 materials to Franchisee's local prospects and help Franchisee answer questions.
Franchisee will incur the cost of locally hosting the event (typically a breakfast or luncheon) which will be scheduled to coincide with the availability of one of Franchisor's leaders.
Franchisor will provide Franchisee with a turnkey C12 direct mail campaign and/or email campaign to assist in generating prospects for this initial meeting.
Moneys available from Franchisee's Prepaid Marketing Fund will directly fund this direct mail or email campaign.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
Based on the 2025 C12 Group Franchise Disclosure Document, the franchisor will work with the franchisee to co-plan an initial C12 introductory event. During this event, an experienced C12 leader will travel to the franchisee's territory at no cost to the franchisee. The C12 leader will provide a C12 overview presentation and introductory C12 materials to the franchisee's local prospects and help the franchisee answer questions.
The franchisee will be responsible for covering the costs of hosting the event locally, such as providing a breakfast or luncheon. The event's scheduling will depend on the availability of one of C12 Group's leaders. To assist in generating prospects for this initial meeting, C12 Group will provide the franchisee with a turnkey C12 direct mail campaign and/or email campaign. Funds from the franchisee's Prepaid Marketing Fund will be used to directly fund this direct mail or email campaign.
This introductory event serves as a crucial starting point for new C12 Group franchisees, allowing them to leverage the experience and expertise of established leaders within the organization. By providing a structured presentation and marketing support, C12 Group aims to help franchisees quickly establish a presence in their territory and attract potential members to their business forums. The financial responsibility for hosting the event locally underscores the franchisee's investment in building their local C12 Group business.