What is the purpose of the digital campaigns provided by C12 Group?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
d digital activities must be in compliance with C12 Brand Standards and approved prior to being live online as set forth in the Operations Manual.
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- Additional Support. During the Term of the Agreement, Franchisor may, but is not required to, provide the following support to Franchisee:
- a.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, the franchisor may provide periodic digital campaigns to highlight C12's offerings and community events. These campaigns serve as a promotional device via email to help the franchisee routinely maintain contact with local prospects.
For a prospective franchisee, this means C12 Group offers support in marketing and maintaining relationships with potential members. These digital campaigns are designed to keep the franchisee's name and C12 Group's services in front of potential clients in the local area. This support can be valuable for franchisees who may not have extensive marketing experience or resources.
However, it is important to note that C12 Group is not required to provide this support, as it is listed as something the franchisor 'may' provide. Therefore, a prospective franchisee should confirm the availability and frequency of these digital campaigns and understand what level of support they can expect from C12 Group in terms of digital marketing.