Does C12 Group provide promotional materials to aid in member recruitment?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
on of the Franchisee Training is set forth in Exhibit E.
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- Supplying initial start-up materials to aid in prospect development, member recruitment, and meeting facilitation, including guest binders, forms, stationery supplies, website-based resources, and promotional materials (FA Section III). The franchisee is responsible for purchasing and maintenance of a color printer and computer projector for their practice as needed with an
estimated cost between $300-$1000 to purchase (FA Section IV.1.b).
6.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, C12 Group offers several forms of assistance to franchisees for member recruitment. Specifically, C12 Group provides initial start-up materials, including promotional materials, to aid in prospect development, member recruitment, and meeting facilitation. Additionally, franchisees receive an annual credit of $500 to purchase C12 promotional materials from their online store.
C12 Group also engages in marketing and promotions within the franchisee's territory using the Prepaid Marketing Fund, which is specifically aimed at promoting the formation of new C12 Business Forums. These marketing expenditures can include C12 Direct Mail Campaigns related to introductory events, lead list procurement, local advertising, banners, displays, event sponsorships, and e-marketing. C12 Group also subsidizes a portion of the cost for the C12 Direct Mail Campaign, with the balance paid from the Prepaid Marketing Fund that comes from the Initial Franchise Fee.
Furthermore, C12 Group offers a C12 Marketing Co-op where they will cover a share of approved marketing expenses, including those related to the Prepaid Marketing Fund, at a rate equal to the franchisee's monthly royalty fee percentage. C12 Group also maintains websites (C12forums.com & JoinC12.com) where franchisee information, territory details, and event dates can be listed to help with local promotion, provided the franchisee supplies the necessary information. C12 Group also provides a localized C12 website and email address to help franchisees establish a unique web presence.